All:
I trust the holiday celebrations are still ongoing especially with new year round the corner. As the winter holidays is a rather long break I figured we could get some form of development done in terms of the styling/identity. I’m sure you’ll all agree anything constructive no matter how little will be massively beneficial.
Right in terms of the ‘visual styling/identity’ it seems we have all conclusively agreed (if you haven’t say so) upon having an ever evolving identity of which its value is dependent upon the values within our website. For instance: colors, styles, medium, method etc.
So, so far we have the evolving identity. There was mention of it being 3d, similar to that of Moving Brands identity for swisscom: http://en.swisscom.ch/aboutswisscom
However, is it necessary for our identity to be 3d? Do any of us continually work in 3d?
There are definitely benefits in having a dynamic identity that is ‘alive’ and constantly moving than a static one.
Both the form of the identity and what it gets its values is something which we can discuss and develop off of this post.
KK
